The Blog

Italian Journal of Marketing

11/01/2025

The Future of Product Placement in Italy: Challenges and Opportunities by Giacomo Gistri, Matteo Corciolani, and Elena Grazioli

During this Coffee Break, Giacomo Gistri, Professor of Marketing at the University of Macerata, and Matteo Corciolani, Associate Professor of Marketing at the University of Pisa, […]

11/01/2025

Italian Journal of Marketing – The Blog: A space for dialogue, discussion, and growth for society.

Starting from the Manifesto of SIM, summarized in the claim Working together for a better marketing, the Italian Journal of Marketing is proud to announce the […]

07/01/2025

Consumers in Marketing Research: Between Micro and Macro by Stefano Cini and Daniele Dalli

During this Coffee Break, Daniele Dalli, professor of Marketing at the University of Pisa, interviewed Stefano Cini, Commercial Director, NielsenIQ. Based on the article “Consumers and […]