SIM Webinar : Popular Culture Tourism Marketing: Conceptual Foundations, Empirical Research Insights and State of Play

Il webinar presenta il fenomeno del turismo legato alla “pop culture” considerando un pubblico globale,  le diverse tipologie e luoghi tipici di fruizione di questa forma di turismo. L’obiettivo è quello di offrire un´ampia comprensione del comportamento turistico e del marketing ad esso legato, presentandone i suoi fondamenti concettuali ed offrendo spunti per future ricerche empiriche attraverso la discussione di svariati esempi di popular culture tourism.

This webinar will offer a comprehensive view on the phenomena of popular culture tourism as it relates to global audiences across different locales. The objective is to offer a multi-perspective understanding of a complex type of tourism marketing and behavior, its conceptual foundations and practical research insights as well as a discussion with different examples of popular culture tourism that bring forward new ideas and directions for scientific enquiry and industry practice.

copyright:  © Maria Lexhagen

Relatori:

• Maria Lexhagen, Professor at MidSweden University, Sweden
• Helena Mattsson, Marketing and PR Responsible at Pophouse Entertainment for ABBA The Museum and the Avicii Experience, Sweden

Moderatrice:

• Serena Volo, Università di Bolzano

Keyvords : popular culture tourism, fandoms, fan culture, destination marketing & management, media-induced travel

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