SIM Webinar : Humanistic marketing and the challenges of Artificial Intelligence

How can marketers ensure that AI-driven marketing strategies prioritize consumer well-being and ethical considerations? In what ways might AI in marketing enhance or hinder the ability to connect with consumers on a personal and emotional level? How can the use of AI in marketing be aligned with sustainable, inclusive and socially responsible business practices? What is the value of strategic thinking in this new technological context? How can AI-powered generative tools enhance marketing creativity? How are the market research industry and data management and insights skills evolving in a world that promises unlimited data and rapid, effective analysis? This webinar will tackle these and other fascinating challenges that the adoption of AI is posing to contemporary marketing practice, focusing on how a humanistic approach that does not undermine human values can leverage on and enhance the potential of AI to benefit businesses, consumers and society at large.

Relatori: 

• Waldemar A. Pfoertsch, CIIM Business School University of Limassol and Professor Emeritus Pforzheim University, Germany
• Federico Capeci, CEO Kantar Insights Division

Moderatori:

• Fabio Ancarani, Università di Bologna
• Rossella Gambetti, Università Cattolica di Milano

Keywords: Humanistic Marketing, Artificial Intelligence, Market research, Consumer insight, Ethics, Leadership

Informazioni : info@simktg.it

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